Your Cutting-Edge wireless cable television Resource

Get Television cable tv dish network
Home About Us Contact Us Golf Articles News Links
to Get Television cable tv dish network - your comprehensive wireless cable television resource.
on wireless cable television

Below, you'll find extensive information on leading wireless cable television articles and products to help you on your way to success.



A History Of Drug Ads On Tv
By Ed Zimney, M.D.


A History Of Drug Ads On Tv
By Ed Zimney, M.D.
It seems like only yesterday when Direct-to-Consumer Advertising (DTCA) of prescription drugs didn't exist. Now, of course, it can't be avoided. Let's take a look at the history of this practice and see if we can explain how this all came about.

Before 1980, there was no such thing as DTCA. The times just weren't right. But in 1981, a few drug companies made small forays into this unchartered territory. The reaction of the Food and Drug Administration (FDA) was to impose a moratorium on all DTCA so it could research the issue. After a few years, the moratorium was lifted, but essentially it only allowed print advertising in magazines and the like. But it took 14 more years before the FDA issued rules on how to undertake advertising.

Why print and not TV? The answer is in the fine print - the fine print in this case being the package insert or the full prescribing information (you know, that little folded up piece of paper that comes in drug boxes and magically opens into something the size of a towel?). More specifically, the fine print refers to the so-called brief summary.

So in the early days, it was in a nutshell: no brief summary no drug ads on TV. But some of you may recall the early days of DTCA during which there were a number of very bizarre ads that seemed to say nothing. The prototype were the original ads for Rogaine, which said "Did you know that Rogaine was minoxidil?" or "I didn't know that minoxidil was Rogaine." Unless you already new what Rogaine was, these ads were quite baffling.

This happened because the FDA Regulations stated that a product could advertise itself on if it only presented the brand and generic names (both are required) and more importantly there could be no

Austrian incest victims surprise police
Read full story for latest details. <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=301676679"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=301676679" border="0"/></a></div>
Britain: Number of unemployed jumps 60,000
Read full story for latest details. <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=301669844"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=301669844" border="0"/></a></div>
Reports: 50 Russian tanks in Georgian city
Dozens of Russian tanks entered the strategic Georgian city of Gori Wednesday about eight hours after the country accepted a cease-fire, according to reports. <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=301655381"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=301655381" border="0"/></a></div>
Four presidents stand by Georgia's leader
The presidents of four Communist states -- Ukraine, Lithuania, Latvia and Poland -- appeared Tuesday night on stage at a rally with Georgian President Mikheil Saakashvili, whose country is engaged in a conflict with Russia. <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=301544813"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=301544813" border="0"/></a></div>
Police: Four killed in German ice cream parlor
Read full story for latest details. <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=301544812"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=301544812" border="0"/></a></div>

representation of what the drug was for. The regulations were intended to allow drug companies to detail doctors on their products, and since they would then know what the drugs were for, reminders that just called attention to the name would be worthwhile (for the drug companies).

Now we understand the premise behind those seemingly absurd ads. As reminder ads, they were perfectly legal, but they caused a whole lot of confusion, particularly among regular people who might not have known what those drugs were for. All they could do was to sit and scratch their heads. You still occasionally see these ads such as the ones with people surfing through corn fields saying nothing more than ask your doctor about, let's say, Allegra (fexofenadine).

We're coming into the home stretch here, the modern era of DTCA on TV. In 1995, the FDA relented and devised a scheme that they felt everyone could live with. The key phrase in the Regulations that they took advantage of was that ads require a brief summary "unless there are adequate means of disseminating the full prescribing information." So FDA crafted a set of rules that would be considered "adequate means." The ads would have to have four components: a toll-free number for people to call to obtain the PI, a reference to see a magazine where they were concurrently running a print ad (so the person could read the accompanying brief summary), a Web site where the PI could be found and lastly, instructions to ask your doctor or pharmacist for more complete information - got that? Well, the drug companies sure did, and the rest, as they say, is history.

Is DTCA here forever? Not necessarily. The FDA has been charged with studying the impacts of DTCA and if they or others were to prove significant negative outcomes, it wouldn't take FDA very long to say: "Remember that stuff about ‘adequate means?' well we just decided that the four criteria aren't enough, and you must now include the entire brief summary." Of course, they could just as easily say the same thing without any data, but even the FDA likes to practice safe regulating! And lastly, Congress could always write new laws precluding ads for prescription drugs. Stay tuned.

Ed Zimney, M.D.
Dr Z"s blog can be found at http://blog.healthtalk.com/zimney/

For more information, articles and programs on Diseases, Health, Medicine and making the right choices please visit http://healthtalk.com/


We strive to provide only quality articles, so if there is a specific topic related to tv that you would like us to cover, please contact us at any time.

And again, thank you to those contributing daily to our wireless cable television website.

 

Pic

Satellite TV - A Popular Entertainment Solution
By David Johnson
Every year satellite TV is growing steadily in their number of subscribers. In fact there are an estimated 18 million subscribers for DirecTV customers alone. Dish Network has about 15 million Read more...

Watch Your Favorite Team Play On Direct TV
By Julia Hall
With football season approaching, sports fans can't afford to miss out on all the great NFL action available through Directv . NFL Sunday Ticket is only offered with a subscription to Read more...

Pic

Taxable Value is simply the lesser of State Equalized Value or Capped Value.

 

 

wireless cable television
Navigation

Wireless Cable Television
Cable Tv Splitters
Cable Tv On Computer
Cable For Tv

 

Live Digital TV Broadcast to Your Mobile Phone
By Rita Preece
Do you dream of being able to watch live digital TV on your mobile phone handset? Thanks to DVB-H, this fantasy could soon become a reality.DVB-H (Digital Video Broadcasting - Read more...

Resources
Plasma TV Cabling
By Jakob Culver
Many people that buy a plasma tv let themselves down and the plasma tv down by not connecting the cables right and not buying the correct ones. Because of this the display you get out of your plasma Read more...
Additional Resources
The Different Types of TV and How They Work
By Chelsea Aubin
If you have ever wondered how a TV show you are watching gets from who-knows-where to your TV? Well there are a lot of steps involved in getting the signal from point A to point B. There are also Read more...
Virgin Lobster 700TV: The Next big thing
By Alice Erin
The Virgin Lobster 700TV —another giant leap in the mobile technology. All the desired factors merged together and then came the true sensation to redefine the boundaries of the telephony. The Virgin Read more...
Digital TV is in and rocking!!!
By Henry Kruz
Digital TV is the future. And we are already there. 72% of all UK households are digital at this moment and the number keeps growing on a daily basis. Cheap digital television is what we seek here in Read more...

© 2006 Get Television cable tv dish network. All rights reserved. Legal Information :: Privacy Policy wireless cable television

Home Email Login