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Skipping irritating commercials at the push of a button. Is the end nigh for TV Advertising?
By Ed Gichia


Skipping irritating commercials at the push of a button. Is the end nigh for TV Advertising?
By Ed Gichia
TV commercials are without a doubt, the most popular and effective of all mass media advertising forms. Coupled with all kinds of marketing techniques such as catchy jingles and melodies, animation, special effects, as well as injecting humor, makes advertising a powerful marketing tool. Testament to this is the existence of the cutthroat commercials industry and exorbitant advertising fees companies are willing to splurge to convince millions of viewers to buy their products. Think of a 30-second spot during the annual Super bowl that can cost about 2.5 million dollars. This has come a long way from the very first commercial aired in July 1941, when Bulova Watch Company paid WNBT a trifle US $9.

Most ads run from a few seconds to a several minutes, including program-length infomercials. This advertising is so powerful such that virtually everything has been sold on television, from household goods and services to successful political campaigns. Its visual impact has attained unprecedented heights. Television advertising has greatly influenced pop-culture and spawned a wave of memorable catch phrases such as "Where's the beef?" and the classic Grape Nuts ad "Oh no, Mrs. Burke, I thought you were Dale". Here comes the ugly lowdown of television. The social impact of these ever persistent and sometimes irritating television commercials cannot go unnoticed.

Successful television advertisements will strive to enhance appeal to home

viewers, hence the fashionable use of animated characters, sometimes combining them with real actors. Humor is also necessary to drive attention and enhance persuasion. advertisements are also widely used to interrupt shows with an aim of heightening suspense, particularly during key periods or "cliff-hanger" moments of the programme. However, the upsurge in volume of advertisements, at the expense of regular programming is considered an annoyance. This is compounded by constant repetition of a particular advertisement campaign over the duration of a television show.

The future of advertising is somewhat unpredictable. The advent of Personal Video recorders, allows users to record programs onto a hard disk, and enable them skip those commercials at will. However, advertisers, faced with this impending development, have devised some clever advertising strategies like placing their ads at the bottom of the viewing area. Other ingenious schemes devised include "in-your face" product placement promotions or covert advertising on popular shows. Times are not only tough but unpredictable. Yeah, sometimes we just wish we could do away with those pesky ads. A lot of people are buying more of those PVRs, and are relishing every moment of using them, without any regrets. Don't forget the fact that the time slot allocation is very competitive and ridiculously expensive. Is it worthwhile for a small business to compete placing an ad on and paying a fortune? Most people would rather "fast-forward" using their Tivo or leave the room to grab a snack whenever a commercial shows up. Only time will tell what the future holds for advertising on television. Whatever, the outcome, we do not foresee a dearth of television advertising in future, but a proliferation of new marketing strategies like Ad gaming and Interactive advertising among others.
Ed Gichia is a Systems Analyst and Online marketer based in Nairobi. He frequently features top reviews in Entertainment sites including Marketing, Advertising and TV services in his resource MegaOnlineGuide.com.


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?Umbrella Academy? Star Aidan Gallagher Releases New Music Single...
Aidan Gallagher, Umbrella Academy actor, singer-songwriter, musician and social media influencer has released his new pop- punk single, "TIME".

(PRWeb May 19, 2019)

Read the full story at https://www.prweb.com/releases/umbrella_academy_star_aidan_gallagher_releases_new_music_single_time/prweb16322582.htm

]]>Award-Winning, "Stranger Things" Creators Ross & Matt...
Please note: this is a sold out, ticketed event and is available to media via livestream; afterward photos + video of the speech are available on Saturday, 5/18/19.

(PRWeb May 17, 2019)

Read the full story at https://www.prweb.com/releases/award_winning_stranger_things_creators_ross_matt_duffer_07_to_deliver_chapman_university_commencement_speech/prweb16311958.htm

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Silver Screen Bottling Company Launches Continental Bourbon
Limited edition spirit celebrates the popular John Wick movie franchise.

(PRWeb May 17, 2019)

Read the full story at https://www.prweb.com/releases/silver_screen_bottling_company_launches_continental_bourbon/prweb16320222.htm

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"Information Matrix" TV Review with Laurence Fishburne...
An upcoming episode of the program will feature information on heart health.

(PRWeb May 17, 2019)

Read the full story at https://www.prweb.com/releases/_information_matrix_tv_review_with_laurence_fishburne_discusses_tools_for_cardiac_care/prweb16321287.htm

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Syncbak and Mediaocean Simplify Purchase of OTT for Media Buyers
Syncbak and Mediaocean partnership allows buyers to purchase premium OTT inventory using traditional linear workflows.

(PRWeb May 16, 2019)

Read the full story at https://www.prweb.com/releases/syncbak_and_mediaocean_simplify_purchase_of_ott_for_media_buyers/prweb16309079.htm

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CJ ENM OGN (?OGN?) Partners With Kiswe Mobile To Bring Transformative...
OGN plans to broadcast alternative and new types of eSports content with Kiswe Mobile?s CloudCast Technology

(PRWeb May 16, 2019)

Read the full story at https://www.prweb.com/releases/cj_enm_ogn_ogn_partners_with_kiswe_mobile_to_bring_transformative_broadcasts_in_esports/prweb16313022.htm

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Redbox Selects You.i TV to Launch First Ever React Native App on Roku
You.i TV cross-platform SDK powers revamped user experience for Redbox On Demand

(PRWeb May 15, 2019)

Read the full story at https://www.prweb.com/releases/redbox_selects_you_i_tv_to_launch_first_ever_react_native_app_on_roku/prweb16307582.htm

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The Balancing Act?s Upcoming ?Special Celebrity Edition? Show Features...
This eclectic group of celebs brings a fresh new vibe to the 11 year old morning show discussing real life topics, bringing a fun, inventive spin to the show?s regular programming.

(PRWeb May 15, 2019)

Read the full story at https://www.prweb.com/releases/the_balancing_acts_upcoming_special_celebrity_edition_show_features_hosts_reza_farahan_caroline_manzo_montel_williams_ali_landry_and_chef_ralph_pagano/prweb16309509.htm

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Jamie Annunzio Myers Named Chief Operating Officer of the Public Media...
Public Media Executive Will Drive Operations and Ensure Organizational Alignment Against Objectives

(PRWeb May 15, 2019)

Read the full story at https://www.prweb.com/releases/jamie_annunzio_myers_named_chief_operating_officer_of_the_public_media_group_of_southern_california_the_parent_organization_of_pbs_socal_kcet_and_link_tv/prweb16316183.htm

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It's Showtime: The Simpsons in 4D is Open at Broadway at the...
The Simpsons in 4D is now open at Broadway at the Beach. This highly-anticipated attraction features authentic recreations of the show?s famous Kwik-E-Mart and iconic Aztec Theater, bringing a slice...

(PRWeb May 15, 2019)

Read the full story at https://www.prweb.com/releases/it_s_showtime_the_simpsons_in_4d_is_open_at_broadway_at_the_beach/prweb16311408.htm

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Outbrain and Gray Television Form Multi-Year Strategic Partnership --...
Gray Television lifts engagement and revenues with Outbrain?s Smartfeed and Audience Development Suite

(PRWeb May 15, 2019)

Read the full story at https://www.prweb.com/releases/outbrain_and_gray_television_form_multi_year_strategic_partnership_brings_news_feed_technologies_for_the_first_time_to_93_markets_across_the_us/prweb16312016.htm

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Amply Media Receives Great Place to Work Certification
One of the fastest growing companies in Kansas City, Missouri recently received national recognition as a Great Place to Work. Amply Media earned its 2019 credential based on extensive ratings and...

(PRWeb May 15, 2019)

Read the full story at https://www.prweb.com/releases/amply_media_receives_great_place_to_work_certification/prweb16308250.htm

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Advancements with Ted Danson to Explore Technology for Family...
Mobile App Promises to Bring Sanity Back to Family Life with Simplified Payment Obligations and Scheduling.

(PRWeb May 14, 2019)

Read the full story at https://www.prweb.com/releases/advancements_with_ted_danson_to_explore_technology_for_family_management_co_parenting_after_divorce_or_separation/prweb16295297.htm

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Innovative Solutions in 3D Printing Technology for a Brighter Future
Advancements Television Series to Explore Breakthroughs in 3D Printing.

(PRWeb May 14, 2019)

Read the full story at https://www.prweb.com/releases/innovative_solutions_in_3d_printing_technology_for_a_brighter_future/prweb16307302.htm

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Blu. Achieves Advanced Technology Partner Status in the Amazon Web...
Achieving Highest APN Technology Partner tier demonstrates Blu?s deep expertise in cloud-based digital media processing and that its technology and services are optimized to run on AWS.

(PRWeb May 14, 2019)

Read the full story at https://www.prweb.com/releases/blu_achieves_advanced_technology_partner_status_in_the_amazon_web_services_partner_network/prweb16312976.htm

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Pixel Film Studios Releases ProFreeze Gallery Cut-Outs for Final Cut...
Engineers of visual effect tools for the post-production and broadcast markets, Pixel Film Studios announces the availability of Professional Freeze Frame Effects for Final Cut Pro x enabling film...

(PRWeb May 14, 2019)

Read the full story at https://www.prweb.com/releases/pixel_film_studios_releases_profreeze_gallery_cut_outs_for_final_cut_pro_x/prweb16313187.htm

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4INFO Adds Smart TV Data Through Partnership with Inscape
Enabling Media Companies, Brands, and Marketers to Plan, Target and Measure Cross-Device and Cross-Platform Campaigns

(PRWeb May 14, 2019)

Read the full story at https://www.prweb.com/releases/4info_adds_smart_tv_data_through_partnership_with_inscape/prweb16306057.htm

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The Importance of Organ Donors are Discussed with Host Laurence...
The program reviews organ donorship and how critical it can be for patients.

(PRWeb May 14, 2019)

Read the full story at https://www.prweb.com/releases/the_importance_of_organ_donors_are_discussed_with_host_laurence_fishburne_on_information_matrix/prweb16308225.htm

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The Technology Behind Sperry?s New Sustainable Footwear Collection...
The technology behind Sperry?s new sustainable footwear collection will be featured on Tomorrow?s World Today.

(PRWeb May 14, 2019)

Read the full story at https://www.prweb.com/releases/the_technology_behind_sperrys_new_sustainable_footwear_collection_featured_on_season_2_of_emmy_nominated_tomorrows_world_today/prweb16310297.htm

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TV Addiction Quiz
By Katherine Westphal
According to Nielsen Media Research, Inc., the average American watches TV for 4 hours 32 minutes every day. The time people are spending in front of the TV, in spite of the warnings about obesity Read more...

HDTV -- The New And Amazing Way To Watch TV
By Rashme Wong
HDTV is getting more and more popular these days as the new High definition TV are the best way to watch really great quality TV and it is far much better than other TV available in the market now. Read more...

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television: broadcasting visual images of stationary or moving objects; "she is a star of screen and video"; "Television is a medium because it is neither rare nor well done" - Ernie Kovacs

 

 

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How To Get The Most From Direct TV
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More and more, savvy consumers are choosing Direct TV over traditional cable. In fact, Direct TV is now the leading cable television provider in the United States and the largest satellite TV Read more...

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Do you know what dish TV is exactly? Nowadays, dish TV is gaining more and more popularity. During the last ten years or more, dish TV has become so common among us that almost every house has a Read more...
Additional Resources
TV Addiction Quiz
By Katherine Westphal
According to Nielsen Media Research, Inc., the average American watches TV for 4 hours 32 minutes every day. The time people are spending in front of the TV, in spite of the warnings about obesity Read more...
Taking A Closer Look At Dish TV
By Morgan Hamilton
Do you know what dish TV is exactly? Nowadays, dish TV is gaining more and more popularity. During the last ten years or more, dish TV has become so common among us that almost every house has a Read more...
HDTV -- The New And Amazing Way To Watch TV
By Rashme Wong
HDTV is getting more and more popular these days as the new High definition TV are the best way to watch really great quality TV and it is far much better than other TV available in the market now. Read more...

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