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Skipping irritating commercials at the push of a button. Is the end nigh for TV Advertising?
By Ed Gichia


Skipping irritating commercials at the push of a button. Is the end nigh for TV Advertising?
By Ed Gichia
TV commercials are without a doubt, the most popular and effective of all mass media advertising forms. Coupled with all kinds of marketing techniques such as catchy jingles and melodies, animation, special effects, as well as injecting humor, makes advertising a powerful marketing tool. Testament to this is the existence of the cutthroat commercials industry and exorbitant advertising fees companies are willing to splurge to convince millions of viewers to buy their products. Think of a 30-second spot during the annual Super bowl that can cost about 2.5 million dollars. This has come a long way from the very first commercial aired in July 1941, when Bulova Watch Company paid WNBT a trifle US $9.

Most ads run from a few seconds to a several minutes, including program-length infomercials. This advertising is so powerful such that virtually everything has been sold on television, from household goods and services to successful political campaigns. Its visual impact has attained unprecedented heights. Television advertising has greatly influenced pop-culture and spawned a wave of memorable catch phrases such as "Where's the beef?" and the classic Grape Nuts ad "Oh no, Mrs. Burke, I thought you were Dale". Here comes the ugly lowdown of television. The social impact of these ever persistent and sometimes irritating television commercials cannot go unnoticed.

Successful television advertisements will strive to enhance appeal to home

viewers, hence the fashionable use of animated characters, sometimes combining them with real actors. Humor is also necessary to drive attention and enhance persuasion. advertisements are also widely used to interrupt shows with an aim of heightening suspense, particularly during key periods or "cliff-hanger" moments of the programme. However, the upsurge in volume of advertisements, at the expense of regular programming is considered an annoyance. This is compounded by constant repetition of a particular advertisement campaign over the duration of a television show.

The future of advertising is somewhat unpredictable. The advent of Personal Video recorders, allows users to record programs onto a hard disk, and enable them skip those commercials at will. However, advertisers, faced with this impending development, have devised some clever advertising strategies like placing their ads at the bottom of the viewing area. Other ingenious schemes devised include "in-your face" product placement promotions or covert advertising on popular shows. Times are not only tough but unpredictable. Yeah, sometimes we just wish we could do away with those pesky ads. A lot of people are buying more of those PVRs, and are relishing every moment of using them, without any regrets. Don't forget the fact that the time slot allocation is very competitive and ridiculously expensive. Is it worthwhile for a small business to compete placing an ad on and paying a fortune? Most people would rather "fast-forward" using their Tivo or leave the room to grab a snack whenever a commercial shows up. Only time will tell what the future holds for advertising on television. Whatever, the outcome, we do not foresee a dearth of television advertising in future, but a proliferation of new marketing strategies like Ad gaming and Interactive advertising among others.
Ed Gichia is a Systems Analyst and Online marketer based in Nairobi. He frequently features top reviews in Entertainment sites including Marketing, Advertising and TV services in his resource MegaOnlineGuide.com.


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Advancements TV Series to Explore Innovations in Sales Performance...
Learn how innovations in the industry are improving organizational performance.

(PRWeb May 20, 2022)

Read the full story at https://www.prweb.com/releases/advancements_tv_series_to_explore_innovations_in_sales_performance_development/prweb18689231.htm

]]>Diamond Art Club® And Paramount Consumer Products Announce...
Diamond Art Club®, the leading manufacturer in diamond painting, is pleased to announce a major partnership with Paramount Consumer Products with the release of a variety of craft kits featuring...

(PRWeb May 19, 2022)

Read the full story at https://www.prweb.com/releases/2022/05/prweb18688100.htm

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After Achieving Success in the Digital Advertising Waters, Banjo...
Veteran DRTV Agency Script to Screen Has Created and Executed Multiple DTC Ads for Iconic Fishing Lure

(PRWeb May 19, 2022)

Read the full story at https://www.prweb.com/releases/after_achieving_success_in_the_digital_advertising_waters_banjo_minnow_launches_in_the_deep_blue_on_national_television/prweb18691049.htm

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Use of Multiple SVOD Services in the US is Rebounding But Remains...
SVOD Viewers are Using Slightly More SVOD Services Than a Year Ago

(PRWeb May 18, 2022)

Read the full story at https://www.prweb.com/releases/use_of_multiple_svod_services_in_the_us_is_rebounding_but_remains_below_mid_pandemic_highs/prweb18686173.htm

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Advancements to Explore how Technology is Improving Services and...
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(PRWeb May 18, 2022)

Read the full story at https://www.prweb.com/releases/advancements_to_explore_how_technology_is_improving_services_and_operations_for_truck_owners/prweb18684872.htm

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A New Episode of Advancements to Broadcast on Saturday, May 21 at 8:00...
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(PRWeb May 15, 2022)

Read the full story at https://www.prweb.com/releases/a_new_episode_of_advancements_to_broadcast_on_saturday_may_21_at_8_00_pm_et/prweb18662469.htm

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Advancements Series to Explore Developments in Sustainable...
Discover cutting-edge innovations in automation and technology.

(PRWeb May 13, 2022)

Read the full story at https://www.prweb.com/releases/advancements_series_to_explore_developments_in_sustainable_manufacturing/prweb18674150.htm

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New Croatian Billboards Capitalize on Elon Musk Tweets In Inventive...
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(PRWeb May 13, 2022)

Read the full story at https://www.prweb.com/releases/2022/05/prweb18672182.htm

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Absolute Antibody to be featured on ?World?s Greatest!...? television...
Recognized as a leading technology company by How2Media for its recombinant antibodies

(PRWeb May 12, 2022)

Read the full story at https://www.prweb.com/releases/2022/5/prweb18673318.htm

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Developments in Wildfire Protection Technology to be Highlighted on...
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(PRWeb May 12, 2022)

Read the full story at https://www.prweb.com/releases/developments_in_wildfire_protection_technology_to_be_highlighted_on_advancements_television_series/prweb18673639.htm

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Sidewinder Films' Duke Kahanamoku Scripted Feature in...
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(PRWeb May 10, 2022)

Read the full story at https://www.prweb.com/releases/sidewinder_films_duke_kahanamoku_scripted_feature_in_pre_production/prweb18669888.htm

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Shirlee Temper Rocks Roku with Its Animated Comedic Hit Series ?8 Dayz...
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(PRWeb May 09, 2022)

Read the full story at https://www.prweb.com/releases/2022/5/prweb18652004.htm

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Canela.TV & Industrias Tajín Honor Mexican Cuisine with New...
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(PRWeb May 09, 2022)

Read the full story at https://www.prweb.com/releases/canela_tv_industrias_tajin_honor_mexican_cuisine_with_new_docu_series/prweb18665789.htm

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Report for America expands into all 50 states, bolsters newsroom...
Report for America today announced the placements of more than 300 journalists for its 2022-23 reporting corps. The cohort, which includes a number of corps members returning for a second or third...

(PRWeb May 09, 2022)

Read the full story at https://www.prweb.com/releases/report_for_america_expands_into_all_50_states_bolsters_newsroom_diversity_with_diverse_selection_of_new_corps_members/prweb18667986.htm

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La Joya Dulce to Host Bridal Wars Rocky Mountain in July
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(PRWeb May 09, 2022)

Read the full story at https://www.prweb.com/releases/2022/5/prweb18665650.htm

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Learn how Data-driven Solutions are Helping to Empower a Renewable...
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(PRWeb May 06, 2022)

Read the full story at https://www.prweb.com/releases/learn_how_data_driven_solutions_are_helping_to_empower_a_renewable_world/prweb18662256.htm

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Smitten Tips Chosen to Share Its Brand Story with Millions on QVC,...
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(PRWeb May 05, 2022)

Read the full story at https://www.prweb.com/releases/smitten_tips_chosen_to_share_its_brand_story_with_millions_on_qvc_hsn_and_sell_on_zulily_during_aapi_heritage_month/prweb18655976.htm

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PBS KIDS Named Recipient of the 2022 ACM Great Friend to Kids Award
The Association of Children's Museums (ACM) has named PBS KIDS recipient of the 2022 ACM Great Friend to Kids Award for its outstanding impact on the lives of children. The award will be presented...

(PRWeb May 05, 2022)

Read the full story at https://www.prweb.com/releases/pbs_kids_named_recipient_of_the_2022_acm_great_friend_to_kids_award/prweb18662094.htm

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AsSeenOnTV.pro and Kevin Harrington Launch DRTV Campaign with Wind...
Kevin Harrington, one of the original Sharks from hit reality series Shark Tank, and the Product Managers of AsSeenOnTV.pro are pleased to announce the launch of a new DRTV campaign with Wind River...

(PRWeb May 04, 2022)

Read the full story at https://www.prweb.com/releases/2022/5/prweb18650967.htm

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BMF: Johnnie and Jaylon Gordon return for Season 2 of Starz Series
Johnnie and Jaylon Gordon will be gracing our television screens with their brotherly love and undeniable chemistry once again, as Young Meech and Young Terry. Although BMF is their most recent role...

(PRWeb May 03, 2022)

Read the full story at https://www.prweb.com/releases/2022/05/prweb18611078.htm

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Watch a New Episode of Advancements on Saturday, May 7th at 8:00 PM ET
Tune in to Bloomberg to explore the latest medical innovations and healthcare technologies.

(PRWeb May 02, 2022)

Read the full story at https://www.prweb.com/releases/watch_a_new_episode_of_advancements_on_saturday_may_7th_at_8_00_pm_et/prweb18648281.htm

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Satellite TV - A Popular Entertainment Solution
By David Johnson
Every year satellite TV is growing steadily in their number of subscribers. In fact there are an estimated 18 million subscribers for DirecTV customers alone. Dish Network has about 15 million Read more...

TV Addiction Quiz
By Katherine Westphal
According to Nielsen Media Research, Inc., the average American watches TV for 4 hours 32 minutes every day. The time people are spending in front of the TV, in spite of the warnings about obesity Read more...

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television: broadcasting visual images of stationary or moving objects; "she is a star of screen and video"; "Television is a medium because it is neither rare nor well done" - Ernie Kovacs

 

 

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What Has TV Viewing Distance Got To Do With Home Theater Set up?
By Dean Caporella
Is setting up a home theater system just a matter of putting in a television, dvd player and setting up a few speakers? Well, technically yes but if you really want to experience all the viewing Read more...

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Getting kids away from TV: It's not
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Tom Cruise joins Madonna in abstaining from TVTom Cruise has come out of the closet. The world-famous actor does not allow his adopted children, Isabella, 13, and Connor, 11, to Read more...
Additional Resources
America’s TV addiction: It’s a matter of time, a lot of time.
By Katherine Westphal
In September 2005, Nielsen Media Research, Inc. reported that Americans watched an average of 4 hours 32 minutes of television per day. Amazingly, very few alarm bells went off in America, warning Read more...
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By Julia Hall
If you greatly enjoy your television but wish you could improve the quality of your viewing experience, now is a great time to think about switching to satellite television. With an ever increasing Read more...
Getting kids away from TV: It's not
By Katherine Westphal
Tom Cruise joins Madonna in abstaining from TVTom Cruise has come out of the closet. The world-famous actor does not allow his adopted children, Isabella, 13, and Connor, 11, to Read more...

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