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Skipping irritating commercials at the push of a button. Is the end nigh for TV Advertising?
By Ed Gichia


Skipping irritating commercials at the push of a button. Is the end nigh for TV Advertising?
By Ed Gichia
TV commercials are without a doubt, the most popular and effective of all mass media advertising forms. Coupled with all kinds of marketing techniques such as catchy jingles and melodies, animation, special effects, as well as injecting humor, makes advertising a powerful marketing tool. Testament to this is the existence of the cutthroat commercials industry and exorbitant advertising fees companies are willing to splurge to convince millions of viewers to buy their products. Think of a 30-second spot during the annual Super bowl that can cost about 2.5 million dollars. This has come a long way from the very first commercial aired in July 1941, when Bulova Watch Company paid WNBT a trifle US $9.

Most ads run from a few seconds to a several minutes, including program-length infomercials. This advertising is so powerful such that virtually everything has been sold on television, from household goods and services to successful political campaigns. Its visual impact has attained unprecedented heights. Television advertising has greatly influenced pop-culture and spawned a wave of memorable catch phrases such as "Where's the beef?" and the classic Grape Nuts ad "Oh no, Mrs. Burke, I thought you were Dale". Here comes the ugly lowdown of television. The social impact of these ever persistent and sometimes irritating television commercials cannot go unnoticed.

Successful television advertisements will strive to enhance appeal to home

viewers, hence the fashionable use of animated characters, sometimes combining them with real actors. Humor is also necessary to drive attention and enhance persuasion. advertisements are also widely used to interrupt shows with an aim of heightening suspense, particularly during key periods or "cliff-hanger" moments of the programme. However, the upsurge in volume of advertisements, at the expense of regular programming is considered an annoyance. This is compounded by constant repetition of a particular advertisement campaign over the duration of a television show.

The future of advertising is somewhat unpredictable. The advent of Personal Video recorders, allows users to record programs onto a hard disk, and enable them skip those commercials at will. However, advertisers, faced with this impending development, have devised some clever advertising strategies like placing their ads at the bottom of the viewing area. Other ingenious schemes devised include "in-your face" product placement promotions or covert advertising on popular shows. Times are not only tough but unpredictable. Yeah, sometimes we just wish we could do away with those pesky ads. A lot of people are buying more of those PVRs, and are relishing every moment of using them, without any regrets. Don't forget the fact that the time slot allocation is very competitive and ridiculously expensive. Is it worthwhile for a small business to compete placing an ad on and paying a fortune? Most people would rather "fast-forward" using their Tivo or leave the room to grab a snack whenever a commercial shows up. Only time will tell what the future holds for advertising on television. Whatever, the outcome, we do not foresee a dearth of television advertising in future, but a proliferation of new marketing strategies like Ad gaming and Interactive advertising among others.
Ed Gichia is a Systems Analyst and Online marketer based in Nairobi. He frequently features top reviews in Entertainment sites including Marketing, Advertising and TV services in his resource MegaOnlineGuide.com.


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"Shattered Glass" is the New Single & Video Release from...
Steve Obando delivers a modern 70?S rock vibe on his original recording, ?Shattered Glass?

(PRWeb October 23, 2018)

Read the full story at https://www.prweb.com/releases/_shattered_glass_is_the_new_single_video_release_from_singer_songwriter_musician_steve_obando/prweb15859208.htm

]]>Dr. Frank Scotti, Ophthalmologist, Joins Retina Institute of...
Acuity Eye Group, spanning over 40 ophthalmology and retina clinics, four surgery centers, and one LASIK center throughout Southern California, announced an agreement to have Dr. Frank Scotti join...

(PRWeb October 23, 2018)

Read the full story at https://www.prweb.com/releases/dr_frank_scotti_ophthalmologist_joins_retina_institute_of_california_medical_group_d_b_a_acuity_eye_group/prweb15856027.htm

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Laurence Fishburne Hosts an Upcoming Segment of "Information...
The educational series goes to new heights discussing advances in the field of Private Aviation.

(PRWeb October 23, 2018)

Read the full story at https://www.prweb.com/releases/laurence_fishburne_hosts_an_upcoming_segment_of_information_matrix_on_private_air_travel/prweb15860312.htm

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TV One's "Rickey Smiley For Real" Returns For A Fifth...
In the Most Explosive Season Ever, Rickey Adjusts to Additional Kids in the Household, Confronts Alcohol Abuse Among His Young Adult Children, and Reveals Gary with da Tea?s Serious Health Battle. New...

(PRWeb October 23, 2018)

Read the full story at https://www.prweb.com/releases/tv_one_s_rickey_smiley_for_real_returns_for_a_fifth_season_premiering_on_tuesday_october_30_8_p_m_et_7c/prweb15861131.htm

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New Episode of Innovations Airing via FOX Business on October 27, 2018
DMG Productions discovers recent developments in sustainable products and solutions.

(PRWeb October 22, 2018)

Read the full story at https://www.prweb.com/releases/new_episode_of_innovations_airing_via_fox_business_on_october_27_2018/prweb15844386.htm

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T1V ThinkHub 4.4 Introduces ThinkHub xCanvas?, ViewHub Touch?,...
T1V?s ThinkHub 4.4 release offers an impressive assortment of new features and add-on modules for its visual collaboration and active learning technology user base. This expanded offering continues to...

(PRWeb October 22, 2018)

Read the full story at https://www.prweb.com/releases/t1v_thinkhub_4_4_introduces_thinkhub_xcanvas_viewhub_touch_thinkhub_cloud_access_thinkhub_smart_guides_search_and_more/prweb15857386.htm

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Cynopsis Seeks Exceptional Innovators, Content and Campaigns for...
The prestigious program sets the benchmark for civic-minded excellence in the TV and Media industry. Entries are due December 13, 2018

(PRWeb October 21, 2018)

Read the full story at https://www.prweb.com/releases/cynopsis_seeks_exceptional_innovators_content_and_campaigns_for_social_good_awards/prweb15857503.htm

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GODZILLA Becomes a Real Star! - Toho's Iconic Monster Named as a...
Scientists with NASA?s Fermi Gamma-Ray Space Telescope Have Devised Godzilla the First Japanese Monster Character to Become a Constellation

(PRWeb October 19, 2018)

Read the full story at https://www.prweb.com/releases/godzilla_becomes_a_real_star_toho_s_iconic_monster_named_as_a_constellation_by_nasas_fermi_gamma_ray_space_telescope_team/prweb15855918.htm

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Junction Capital Congratulates Mary?s Wellness on Global First...
On the eve of legalization of recreational cannabis in Canada, Junction Capital would like to congratulate Mary?s Wellness on their upcoming appearance on Dragons Den on October 18th at 8:00pm (8:30...

(PRWeb October 18, 2018)

Read the full story at https://www.prweb.com/releases/junction_capital_congratulates_marys_wellness_on_global_first_appearance_of_cannabis_brand_on_a_pitch_show_cbc_dragons_den/prweb15851900.htm

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Dean McFlicker to Host SMPTE 2018 Awards Gala, Honoring Technical and...
Accomplished Artist and Industry Executive Will Host Ceremony Honoring Technical and Creative Innovators, Authors, and Inventors

(PRWeb October 17, 2018)

Read the full story at https://www.prweb.com/releases/dean_mcflicker_to_host_smpte_2018_awards_gala_honoring_technical_and_creative_innovators_authors_and_inventors/prweb15844861.htm

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Modern Family EP Danny Zuker Launches 2018 Rock The Vote Campaign
To help get out the VOTE, Modern Family Executive Producer/Writer Danny Zuker, announces a Rock The Vote Campaign and urges everyone to vote ?To Restore Sanity, Balance and Respect in the U.S.?

(PRWeb October 17, 2018)

Read the full story at https://www.prweb.com/releases/modern_family_ep_danny_zuker_launches_2018_rock_the_vote_campaign/prweb15846577.htm

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SLCC Brings MythBusters Host, Career Advice to High School Students
Jamie Hyneman, SLCC's guest at Pathways to Professions showcase, urges students to experiment and be active participants in their education.

(PRWeb October 17, 2018)

Read the full story at https://www.prweb.com/releases/slcc_brings_mythbusters_host_career_advice_to_high_school_students/prweb15849790.htm

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Is Your Home Safe? Home Improvement Hosts, Danny Lipford &...
Hosts of ?Today?s Homeowner? TV, Danny Lipford and Chelsea Lipford Wolf, deliver practical DIY tips for improving home safety during national satellite media event

(PRWeb October 16, 2018)

Read the full story at https://www.prweb.com/releases/is_your_home_safe_home_improvement_hosts_danny_lipford_chelsea_lipford_wolf_share_expert_tips_in_national_media_event/prweb15844420.htm

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Free Test-Drive of BeBop Technology?s Cloud Post-Production Platform...
The BeBop cloud post-production platform now as a 48-hour free Test Drive available in the Google Marketplace for Adobe Creative Cloud subscribers.

(PRWeb October 16, 2018)

Read the full story at https://www.prweb.com/releases/free_test_drive_of_bebop_technologys_cloud_post_production_platform_now_available_on_google_marketplace_for_adobe_creative_cloud_subscribers/prweb15845333.htm

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Bishop Bira Announces New Segment on Showdown of Faith to Help People...
Bishop Bira Fonseca will invite guests on his show to talk about their struggles and highlight how they came to their transformation.

(PRWeb October 15, 2018)

Read the full story at https://www.prweb.com/releases/bishop_bira_announces_new_segment_on_showdown_of_faith_to_help_people_understand_the_real_truth_of_everyday_lives/prweb15836677.htm

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Chippendales Wins The Prestigious Best of Las Vegas Award for ?Best...
Chippendales® Las Vegas, the award-winning male revue at Rio All-Suite Hotel & Casino, has been named, for the seventh consecutive year, the Best Male Revue in Las Vegas by the Las Vegas...

(PRWeb October 15, 2018)

Read the full story at https://www.prweb.com/releases/chippendales_wins_the_prestigious_best_of_las_vegas_award_for_best_male_revue_best_bachelorette_party/prweb15838973.htm

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Community Banking is Covered on "Information Matrix" with...
An upcoming segment of the program looks community-centric banking and it's importance.

(PRWeb October 13, 2018)

Read the full story at https://www.prweb.com/releases/community_banking_is_covered_on_information_matrix_with_laurence_fishburne/prweb15834884.htm

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Lawyers and TV Advertising: Questions to Be Answered
By Robbie Darmona
When lawyers want to make an advertisement of the judicial services they offer, TV is just one great possibility of presenting themselves before the public eye. But there are few questions of Read more...

Free TV show on the internet
By Anna Josephs
Bored with all local and national programming? Looking for more variety in your TV viewing? Now watch hundreds of foreign TV drama, comedy, news, and action shows right on your PC. Get over 700 TV Read more...

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.tv (referred to onscreen as .tv - the technology channel) was a British television channel dedicated to technology. .tv was owned and operated by British Sky Broadcasting. The channel began broadcasting on 1 September 1996 as The Computer Channel and broadcasted between 6pm and 8pm. The broadcasting hours were increased to 12pm to 12am when The Computer Channel (by now .tv) started broadcasting on British Sky Broadcasting's digital satellite platform, Sky Digital in 1998.

 

 

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