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Skipping irritating commercials at the push of a button. Is the end nigh for TV Advertising?
By Ed Gichia


Skipping irritating commercials at the push of a button. Is the end nigh for TV Advertising?
By Ed Gichia
TV commercials are without a doubt, the most popular and effective of all mass media advertising forms. Coupled with all kinds of marketing techniques such as catchy jingles and melodies, animation, special effects, as well as injecting humor, makes advertising a powerful marketing tool. Testament to this is the existence of the cutthroat commercials industry and exorbitant advertising fees companies are willing to splurge to convince millions of viewers to buy their products. Think of a 30-second spot during the annual Super bowl that can cost about 2.5 million dollars. This has come a long way from the very first commercial aired in July 1941, when Bulova Watch Company paid WNBT a trifle US $9.

Most ads run from a few seconds to a several minutes, including program-length infomercials. This advertising is so powerful such that virtually everything has been sold on television, from household goods and services to successful political campaigns. Its visual impact has attained unprecedented heights. Television advertising has greatly influenced pop-culture and spawned a wave of memorable catch phrases such as "Where's the beef?" and the classic Grape Nuts ad "Oh no, Mrs. Burke, I thought you were Dale". Here comes the ugly lowdown of television. The social impact of these ever persistent and sometimes irritating television commercials cannot go unnoticed.

Successful television advertisements will strive to enhance appeal to home

viewers, hence the fashionable use of animated characters, sometimes combining them with real actors. Humor is also necessary to drive attention and enhance persuasion. advertisements are also widely used to interrupt shows with an aim of heightening suspense, particularly during key periods or "cliff-hanger" moments of the programme. However, the upsurge in volume of advertisements, at the expense of regular programming is considered an annoyance. This is compounded by constant repetition of a particular advertisement campaign over the duration of a television show.

The future of advertising is somewhat unpredictable. The advent of Personal Video recorders, allows users to record programs onto a hard disk, and enable them skip those commercials at will. However, advertisers, faced with this impending development, have devised some clever advertising strategies like placing their ads at the bottom of the viewing area. Other ingenious schemes devised include "in-your face" product placement promotions or covert advertising on popular shows. Times are not only tough but unpredictable. Yeah, sometimes we just wish we could do away with those pesky ads. A lot of people are buying more of those PVRs, and are relishing every moment of using them, without any regrets. Don't forget the fact that the time slot allocation is very competitive and ridiculously expensive. Is it worthwhile for a small business to compete placing an ad on and paying a fortune? Most people would rather "fast-forward" using their Tivo or leave the room to grab a snack whenever a commercial shows up. Only time will tell what the future holds for advertising on television. Whatever, the outcome, we do not foresee a dearth of television advertising in future, but a proliferation of new marketing strategies like Ad gaming and Interactive advertising among others.
Ed Gichia is a Systems Analyst and Online marketer based in Nairobi. He frequently features top reviews in Entertainment sites including Marketing, Advertising and TV services in his resource MegaOnlineGuide.com.


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ESRevolution Launches ESR, the First 24/7 eSports Channel on XUMO
Premium eSports Programming Now Available on Expanding, Free, Ad-Supported Streaming TV Service

(PRWeb July 17, 2019)

Read the full story at https://www.prweb.com/releases/esrevolution_launches_esr_the_first_24_7_esports_channel_on_xumo/prweb16440811.htm

]]>RoyaltyZone Releases a New, More Modern, User Interface Making the...
The cleaner, simpler user interface provides a more intuitive and streamlined experience for licensors, agents, and licensees to manage and automate licensing operations.

(PRWeb July 17, 2019)

Read the full story at https://www.prweb.com/releases/royaltyzone_releases_a_new_more_modern_user_interface_making_the_best_in_market_solution_even_better/prweb16442530.htm

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Laurence Fishburne Hosts an Upcoming "Behind The Scenes"...
The informative program looks into ways that industry is being shaped by burgeoning technologies.

(PRWeb July 17, 2019)

Read the full story at https://www.prweb.com/releases/laurence_fishburne_hosts_an_upcoming_behind_the_scenes_episode_that_highlights_innovation_in_artificial_intelligence/prweb16445019.htm

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Tatari Names Andrew Schonfeld New Vice President Client Services
Former LKQD and Adap.tv Veteran Tabbed to Lead New York Office

(PRWeb July 16, 2019)

Read the full story at https://www.prweb.com/releases/tatari_names_andrew_schonfeld_new_vice_president_client_services/prweb16442661.htm

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New Shoot & Repurpose Strategy Delivers a Harvest of Added Value...
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(PRWeb July 16, 2019)

Read the full story at https://www.prweb.com/releases/new_shoot_repurpose_strategy_delivers_a_harvest_of_added_value_to_john_deere/prweb16439043.htm

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RCN New York Announces New Russian Programming Options for Residential...
Leading provider of high-speed internet, digital TV and phone services offering Russian channels starting at $9.95 per month

(PRWeb July 15, 2019)

Read the full story at https://www.prweb.com/releases/rcn_new_york_announces_new_russian_programming_options_for_residential_customers_in_manhattan_queens_and_brooklyn/prweb16436683.htm

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HIP Video Promo Presents: The NaveBlues Bring to Light "Pale Blue...
"Pale Blue Dot" is the latest in a series of delightful tracks and videos from the NaveBlues.

(PRWeb July 15, 2019)

Read the full story at https://www.prweb.com/releases/hip_video_promo_presents_the_naveblues_bring_to_light_pale_blue_dot_music_video_world_premiere_on_medium/prweb16439162.htm

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?Get Your Trek On? to Win the Ultimate Star Trek Voyage
Eaglemoss Hero Collector?s Annual ?Summer of Trek? Event and Sweepstakes is the Biggest, Boldest Yet!

(PRWeb July 15, 2019)

Read the full story at https://www.prweb.com/releases/get_your_trek_on_to_win_the_ultimate_star_trek_voyage/prweb16439668.htm

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IPIC Westwood Screens ?Palpitations of Dust,? "Indelible...
The award-winning poetry films "Palpitations of Dust," "Indelible Winter," "The Pines of Spring," and "Sparse" are screened at IPIC Westwood Theater from July 8...

(PRWeb July 14, 2019)

Read the full story at https://www.prweb.com/releases/ipic_westwood_screens_palpitations_of_dust_indelible_winter_the_pines_of_spring_sparse_a_tetralogy_by_poet_experimental_filmmaker_ann_huang/prweb16434502.htm

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(PRWeb July 12, 2019)

Read the full story at https://www.prweb.com/releases/announcing_call_for_entries_for_the_7th_annual_cynopsis_digital_awards/prweb16436085.htm

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Cox Media Group Launches Pointslocal Events Platform in 52 Radio...
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(PRWeb July 12, 2019)

Read the full story at https://www.prweb.com/releases/cox_media_group_launches_pointslocal_events_platform_in_52_radio_station_websites/prweb16432309.htm

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Front and Center Returns to Public Television July 2019 with New...
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(PRWeb July 11, 2019)

Read the full story at https://www.prweb.com/releases/front_and_center_returns_to_public_television_july_2019_with_new_episodes_featuring_hozier_gary_clark_jr_the_head_and_the_heart_and_more/prweb16425647.htm

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Front and Center Season Nine Premiere Episode with Hozier
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(PRWeb July 11, 2019)

Read the full story at https://www.prweb.com/releases/front_and_center_season_nine_premiere_episode_with_hozier/prweb16432900.htm

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CNBC Features MMJ International Holdings on FDA, DEA Approved...
?MMJ is excited to be part of this breakthrough episode of Advancements TV,? said CEO of MMJ International Holdings, Duane Boise. He continued, ?We would like to commend the series on its vision and...

(PRWeb July 11, 2019)

Read the full story at https://www.prweb.com/releases/cnbc_features_mmj_international_holdings_on_fda_dea_approved_marijuana_studies/prweb16434134.htm

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TV One's The Bobby DeBarge Story Ranks #1 on Television Saturday...
For the Weekend, THE BOBBY DEBARGE STORY Had A Combined Reach of 1.8 Million Unique Viewers P2+

(PRWeb July 11, 2019)

Read the full story at https://www.prweb.com/releases/tv_one_s_the_bobby_debarge_story_ranks_1_on_television_saturday_night_among_african_americans_and_premieres_as_network_s_4_movie_of_all_time/prweb16430293.htm

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RevSpring Featured in PBS Series Hosted by Laurence Fishburne
RevSpring discusses the future of medical patient billing and the use of data analytics for a more positive patient experience.

(PRWeb July 11, 2019)

Read the full story at https://www.prweb.com/releases/revspring_featured_in_pbs_series_hosted_by_laurence_fishburne/prweb16432789.htm

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Are You Sure You Donít Need a CCTV Camera Monitor?
By Dan Crane
Surveillance cameras are one of the best ways to monitor and capture any illegal activity, such as shoplifting in stores or supermarkets, some fighting near schools, or robbery in the warehouse. But Read more...

Americaís TV addiction: Itís a matter of time, a lot of time.
By Katherine Westphal
In September 2005, Nielsen Media Research, Inc. reported that Americans watched an average of 4 hours 32 minutes of television per day. Amazingly, very few alarm bells went off in America, warning Read more...

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television: broadcasting visual images of stationary or moving objects; "she is a star of screen and video"; "Television is a medium because it is neither rare nor well done" - Ernie Kovacs

 

 

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Are You Sure You Donít Need a CCTV Camera Monitor?
By Dan Crane
Surveillance cameras are one of the best ways to monitor and capture any illegal activity, such as shoplifting in stores or supermarkets, some fighting near schools, or robbery in the warehouse. But Read more...

Resources
Americaís TV addiction: Itís a matter of time, a lot of time.
By Katherine Westphal
In September 2005, Nielsen Media Research, Inc. reported that Americans watched an average of 4 hours 32 minutes of television per day. Amazingly, very few alarm bells went off in America, warning Read more...
Additional Resources
The Filter On Satellite TV
By Daniel Lyne
Do you wish that you grew up in simpler times like your Grandmother's generation? Donít forget she and her family were likely bombarded by vacuum cleaner salesmen day after day? Most people would Read more...
Americaís TV addiction: Itís a matter of time, a lot of time.
By Katherine Westphal
In September 2005, Nielsen Media Research, Inc. reported that Americans watched an average of 4 hours 32 minutes of television per day. Amazingly, very few alarm bells went off in America, warning Read more...
Skipping irritating commercials at the push of a button. Is the end nigh for TV Advertising?
By Ed Gichia
TV commercials are without a doubt, the most popular and effective of all mass media advertising forms. Coupled with all kinds of marketing techniques such as catchy jingles and melodies, animation, Read more...

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